App for preventive care and long-term wellbeing
country
USA
Key results
Reduced need for costly institutional care through proactive at-home support
How Thrive25 makes lives healthier through preventive care
Thrive 25 is a US-based healthtech company redefining preventive care. Their platform helps individuals identify risk factors early, adopt healthier habits, and stay on top of their long-term wellbeing.
Challenges in Consumer Health Prevention
High Cost of Preventive Care Neglect
Most healthcare spending happens after illness appear. Investing in preventive care early is more effective and far less costly than waiting to treat problems later.
Low User Engagement in Preventive Care
Many users skip preventive care because they don’t see clear evidence of its benefits or impact, limiting the effectiveness of early intervention.
Increasing Lifetime Value for Consumer Health
Limited access to preventive tools makes it harder for consumer health providers, like labs or wellness services, to retain users and increase lifetime value.
Our collaboration
Thrive 25 partnered with us to create their app, tackling low awareness of preventive measures and poor adherence to health plans.
The goal was to deliver clear, actionable guidance that encourages consistent engagement and makes preventive care easier to follow.
Platform to engage Patients in Preventive Plans
Together with Thrive 25, we built their platform to guide users through personalized preventive care plans. The solution provides clear, actionable steps, tracks progress, and encourages consistent engagement, helping users adopt healthier habits.
Lab & Biomarker Testing Integration
We helped Thrive 25 create lab experience where users can upload results, get AI-extracted insights, and receive actionable care plans. This provides clear evidence of progress and increases patient engagement with preventive health.
AI Upload of Lab Results
Users can upload lab reports as PDFs, and the platform’s AI automatically extracts and structures the data into their personal health dashboard.
Test Recommendations
The platform suggests relevant tests based on age, health goals, or risk factors.
Dynamic Care Plans
The system generates individualized care plans with targeted actions across nutrition, supplements, habits, and lifestyle changes.
Habit Formation & Daily Behavior Change
We built a habit engine for Thrive 25 that turns complex health data into simple daily actions, with reminders, tracking, and adaptive coaching—helping users stay consistent and improve adherence.
Daily Reminders & Nudges
Sends encouraging prompts to help users stay on track without feeling overwhelmed.
Quick wins & Challenges
Breaks goals into achievable micro-steps, gamifying the experience to build consistency.
Progress Feedback
Visual indicators show users the impact of their habits on health markers and overall wellbeing.
Better outcomes
for everyone involved
Improved Preventive Care Adherence
Thrive 25’s platform helped users follow preventive care plans more consistently, supporting healthier habits and long-term wellness.
Higher Lifetime Value for Providers
By encouraging ongoing use of preventive tools and lab services, the platform helped increase LTV for consumer health providers.
Recognized Innovation
Thrive 25 was awarded the 2021 LG NOVA Prize for its innovative approach to preventive healthcare.
How our approach leads to meaningful outcomes
Our approach covers everything from strategy and full execution - all built with strict compliance standards for healthcare.
Combining Strategy with Full Cycle Execution
We know the healthcare market, its challenges, and what it takes to make a real impact. We help you shape the right strategy and then bring it to life from start to finish.
AI-first Design and Personalisation 2.0
Our vision is to shift the way users interact with health apps. Instead of a traditional interface, we create a conversational experience that feels intuitive and human.
Strong Emphasis on Security and Compliance
We build every solution with security and compliance at its core, so you can innovate with confidence knowing it meets the strict standards of healthcare.
Co-creating the next generation of Digital Health with Nozomi
Let’s start with your vision
Every partner is unique. We take the time to understand your goals, challenges, and opportunities, then craft the right strategy to bring your vision to life.
Our initial call is where we explore ideas, align on priorities, and set the foundation for something impactful
Book a consultation with our team
Have questions?
How is Nozomi different from other product studios?
Nozomi is different because we care about outcomes, not just outputs—we design digital health products that improve patient lives, not just ship features. Unlike generic studios, we focus exclusively on healthcare, blending empathy, UX, and compliance into every solution.
Do you offer ready-made solutions?
All of our products are fully custom — tailored to your goals, audience, and regulatory context. That said, we often use pre-built components, like our Nozomi AI platform, to accelerate delivery and reduce risk.
Do you have experience with AI in healthcare?
At Nozomi we’ve been building AI-powered health solutions ranging from patient care companions and digital therapeutics to remote monitoring platforms and prevention tools. Our approach is Conversational UX, where users interact with AI not as a tool, but as a companion that guides, personalizes, and supports their health journey.
How do you price your projects?
We price projects based on scope, complexity, and regulatory needs — usually as a fixed-price discovery followed by time-and-materials or milestone-based execution. This ensures partners only pay for what creates real value while keeping flexibility for product evolution.
How do we get started?
We usually begin with a short discovery call to understand your goals and challenges, then move into a scoping workshop where we outline the product vision, priorities, and roadmap. From there, we provide a clear proposal with timelines, costs, and next steps so you can make an informed decision.
Contact us
Email, call or complete the form to learn how we can help you.
Email
m@nozomihealth.com
Phone
+48 514-468-485
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