Nozomi Studio | ProgressMe

Engaging Approach for Eating Disorder Therapy

company

ProgressMe

country

Sweden

deliverables

Mobile app

team involved

About company

Progress Me is a Swedish company that helps young people who are suffering from eating disorders and their relatives, contributing with a simplified app for good help.

"We focus on helping young people to get better self confidence through a mobile application, based on cognitive behavioural therapy CBT."

Petronella Melen

Founder & CEO

How it works?

The relative takes a questionnaire to determine the type of disorder their companion has

He is going through education to address the condition and aid improvement

For completing the exercise the user gets an achievement and increases the level

The growing challenge of eating disorders

Eating disorders are rising worldwide, impacting people of all ages and backgrounds. Fueled by societal pressures and stigma, these conditions can have serious physical and emotional consequences.

Before

After

Evidence-based methods that builds on cognitive behavioral therapy

"To increase engagement, we integrated gamification elements to encourage users to spend more time in the app and provide incentives for returning more frequently."

Ivan Staselovich

Product Manager

Reward System & Achievements

In ProgressMe we used game elements and mechanics to create a more interactive and engaging user experience. This includes reward systems, achievements, leaderboards & rankings. We created motivation through a system of rewards and achievements that users can earn, for instance, by creating topics and providing answers in the community.

Levels, Avatars & Progress

We provided the user with the opportunity to create their own avatar, creating a sense of ownership (improving the character = improving oneself)

Tasks, Questionnaires & Community

Surveys assess health, identify issues, or test knowledge, and users should be rewarded with “+500 experience” for their effort. A community was also built to foster belonging and encourage active participation.

Soothing and encouraging design

The app boasts a sleek and modern design that combines captivating visuals with user-friendly navigation. Its thoughtfully crafted layout ensures a seamless and enjoyable user experience, elevating every interaction.

"We designed the ProgressMe app to make users feel at ease. Its intuitive navigation and empathetic features create a welcoming experience, encouraging engagement and trust."

Alexey Losskiy

Lead Designer

Social proof and encouraging style

Right from the first message, the app shows social trust from a large number of users. Moreover, during the use of the application, even when making mistakes, the application tries to cheer up the user.

Illustrations that are sophisticated and meaningful

To reach a broader target audience, we updated the illustrations. This allowed us to enhance the app's professional medical style.

Product Launch

ProgressMe platform launched successfully in July 2022. Right now it is growing organically.

"Our partnership was good: I appreciate engineering, quality of design and product user side."

Petronella Melen

Founder & CTO

Services offered

End-to-end product development

We offer comprehensive end-to-end services, from discovery to implementation and ongoing support. This approach ensures a seamless experience, with every detail managed by our team, allowing you to focus on what matters most—your core business.

Healthtech consultancy

We proactively analyze potential issues in the product and suggest product, design, and technology strategies that will result in an efficient, scalable, and secure solution. This service is included in every project.

Let’s talk!

Great projects start with an open conversation