Nozomi Studio | Moksha

Science-backed tool that reminds users to control breathing

company

Moksha

country

USA

deliverables

Mobile app

team involved

About company

Moksha is a revolutionary meditation tool that connects to the mobile app to make meditation fun and easy. App featuring a library of 1000+ breathing exercises and offering data driven recommendations for immediate anxiety relief.

“We want to allow people for the first time in their lives to easily build a habit out of proper breathwork techniques. Our goal is to help everyone unleash their full potential and take power over their minds and bodies by harnessing the power of their breath.”

Yash Ghanekar

Co-Founder & CEO at Moksha

How it works?

The user chooses a character

Selects the desired playlist

Completes breathing exercises

Problem Statement

Stress and mental health issues are rising, but access to effective support remains limited. Existing solutions lack engagement, leading to poor adherence. Users need accessible, personalized, and interactive tools to drive lasting well-being.

The Science Behind Breathwork

The product is designed to allow students to communicate with school counselors without stress or fear. In addition to direct communication, it enables school directors and managers to access analytics and reports to monitor students' mental well-being.

"Every feature we build is designed to make wellness more engaging, accessible, and effective—so users keep coming back, not because they have to, but because they want to."

Ivan Staselovich

Product Manager

Interactive Exercises

Science-based breathwork sessions to reduce stress, improve focus, and promote relaxation in just a few minutes.

Guided Playlists

Curated audio sessions designed to support relaxation, focus, and stress relief through structured breathwork and mindfulness exercises.

Motivation Points & Streaks

For greater engagement and retention, we implemented gamification elements that motivate users to return to the app daily.

Only Focus and Engagement

We crafted a clean, calming interface that enhances user focus and emotional connection. Every design choice—from colors to interactions—was made to reduce stress, encourage engagement, and create a seamless experience.

"Great design isn’t just about aesthetics—it’s about guiding emotions, simplifying experiences, and making every interaction feel intuitive and meaningful."

Alexey Losskiy

Lead Designer

Onboarding & Emotional Design

We improved onboarding by making it smoother and more engaging, adding a friendly mascot to create an emotional connection with users.

Home Focus

To improve clarity and usability, we simplified the home screen by removing unnecessary blocks and keeping only the most essential information for better focus.

Relaxation Playlists

We designed a dedicated space for relaxation playlists, making it easy for users to find and enjoy guided audio sessions that help reduce stress.

Smooth application integration with devices

"Integrating the breathing tool into the app wasn’t just about adding a feature—it was about creating a seamless, calming experience that helps users manage stress effortlessly."

Kirill Fidziukevich

Lead Software Engineer

Mobile App Integration with breathing tool

We seamlessly integrated a breathing tool into the mobile app, allowing users to access guided breathwork exercises anytime.

"Our app retention has excelled. Active users went from using the app for under 30 seconds to spending on average of 2 minutes. More features are being used on the app as well."

Yash Ghanekar

Co-Founder & CEO at Moksha

Services offered

End-to-end product development

We offer comprehensive end-to-end services, from discovery to implementation and ongoing support. This approach ensures a seamless experience, with every detail managed by our team, allowing you to focus on what matters most—your core business.

Healthtech consultancy

We proactively analyze potential issues in the product and suggest product, design, and technology strategies that will result in an efficient, scalable, and secure solution. This service is included in every project.

Let’s talk!

Great projects start with an open conversation